Job market ‘branding’?




A reader writes in:

[I] have all kinds of questions about the job market. One of them is related to a conversation that was trending online about a week or so ago concerning “brands”; namely, whether job candidates need to have a defined one these days. Is there already a Cocoon thread on this topic?

I don’t believe we’ve ever discussed this issue before, and I’m curious to hear from readers. Should job-marketeers try to “brand” themselves? If so, what does that involve? As someone who has served on a number of hiring committees at a mid-sized liberal arts university that values research, my sense is that at many jobs, hiring committees probably care most about whether you have a clear area of specialization, do interesting work, and can teach in areas the department needs. However, I do wonder whether “branding” might be more important for R1 jobs somehow, where they might be looking to hire a “trailblazer”, so to speak. Do any readers have any tips or insights on this?

Originally appeared on The Philosophers’ Cocoon Read More



Language vs. Reality

Language is the main tool we have to communicate to others our view of reality. We choose our words carefully...