“When a rhetorician who does not know good from bad addresses a city which knows no better and attempts to sway it, not praising a miserable donkey as if it were a horse, but bad as if it were good, and, having studied what the people believe, persuades them to do something bad instead of good — with that as its seed, what sort of crop do you think rhetoric can harvest?”
— Plato, Phaedrus
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