“We may distinguish both true and false needs. “False” are those which are superimposed upon the…”

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“We may distinguish both true and false needs. “False” are those which are superimposed upon the individual by particular social interests in his repression: the needs which perpetuate toil, aggressiveness, misery, and injustice… Most of the prevailing needs to relax, to have fun, to behave and consume in accordance with the advertisements, to love and hate what others love and hate, belong to this category of false needs.”

Herbert Marcuse, One-Dimensional Man

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